Holland & Barrett Relaunches Food Range with “Food that Loves You Back”

Holland & Barrett, Europe’s leading health and wellness retailer, has made a major announcement with the relaunch of its entire food range under the banner of Food that Loves You Back. This transformation marks a significant milestone for the brand, with the all-new food range now available in-store and featuring products from 10 new Irish food suppliers.

The revamped food range, developed by a team of scientific experts, nutritionists, and chefs, includes over 250 products, with original own-brand lines created from scratch. Holland & Barrett has partnered with 10 new Irish artisan food suppliers who share the brand’s passion for wellness, resulting in a diverse range of products across various categories.

One of the standout features of the new collection is the introduction of ‘Plant Points’ on food labelling, encouraging customers to incorporate a variety of plants into their diets for overall well-being. This innovative approach is designed to complement customers’ grocery shopping experience with simple, nutritious options that support various health goals.

Adam Moore, Director of Stores in ROI, Holland & Barrett, expressed his excitement about the new range, stating, “It’s food that loves you back. From catering to specialized diets to encouraging plant-based eating for overall well-being, our inclusive range ensures everyone can enjoy tasty meals.” The new range includes unique finds such as Dark Apple Cider Vinegar and flavor-filled Plant Pasta Sauce, offering customers a wide array of healthy and delicious options.

With the new food range now available in-store nationwide and online, customers can look forward to exploring a range of innovative products that cater to their dietary needs and wellness goals. Holland & Barrett’s commitment to providing nourishing and delicious food options is evident in this latest transformation, making it easier for customers to make healthier choices and feel good about what they eat.