Kate Spade’s Commitment to Mental Health: A Look at the Brand’s Journey Six Years After the Founder’s Tragic Death

The tragic death of designer Kate Spade in 2018 sent shockwaves through her fans and the fashion industry. However, the brand she founded has not shied away from addressing the reality of her passing. Kate Spade’s CEO and brand president, Liz Fraser, acknowledges that the brand’s loyal customers felt a deep connection to Spade and would not allow the brand to ignore her death.

Since Spade’s passing, the brand has doubled down on its commitment to women’s mental health. Initiatives include supporting women in Rwanda dealing with generational trauma, pledging $1 million to mental health causes, and partnering with actress Taraji P. Henson’s foundation to support Black women’s and girls’ mental health. This focus on mental health became even more crucial during the pandemic, as the brand also prioritized the well-being of its own staff.

Fraser, who joined the brand in 2020, sees leading a brand so closely tied to its founder’s tragic death as an honor. She believes that addressing mental health issues openly and without stigma is crucial to preventing further tragedies. The brand’s philanthropic work has become an integral part of its identity, attracting customers who seek an emotional connection and a sense of joy.

Despite the challenges of navigating a brand’s legacy after a tragedy, Fraser remains committed to honoring Kate Spade’s values and experiences. She views the brand’s work in mental health as a way to continue Spade’s legacy and make a positive impact on the world.

Overall, Kate Spade’s journey since the death of its founder serves as a reminder of the importance of addressing mental health openly and supporting those in need. The brand’s commitment to this cause has not only honored Spade’s memory but also strengthened its connection with customers who value authenticity and compassion.